5 Types of Marketing Virtual Assistants
Image from Mikael Blomkvist
Virtual assistants provide administrative and technical support to businesses or individuals remotely. They can assist with various tasks, such as maintaining your schedule, arranging appointments, managing comprehensive customer service, social media management, and responding to internal or external communication inquiries. These are only a few things a virtual assistant can do. Just ask us at She’s A Given, and we will help you find a tailored solution to your project or business needs.
So, why should you hire a marketing virtual assistant? Simply put: To make your life easier.
Your virtual assistant starts by removing some of your responsibility and, subsequently, increasing productivity. By completing routine tasks for you, your virtual assistant not only saves you time but can also allow you to concentrate on tasks that require more of your talent and effort. With increased remote work and the technological advances of the past few years, virtual assistants have become increasingly popular.
What Do Marketing Assistants Do?
These days, it’s easy to think that marketing only includes social media management. However, digital marketing assistants can assist in keeping track of different layers of tasks while managers remain in control. A marketing virtual assistant is responsible for designated tasks that support a company’s digital marketing efforts. This blog will focus on social media marketing, blogging, email marketing, keyword research and optimization, and CRM.
Social Media Marketing Assistants
SMM is essential to almost any business. Hence, you need to be on top of it. Let She’s A Given take over and interact with customers to build your brand further and increase sales and website traffic. SMM is a crucial aspect of digital marketing, and virtual assistants can play a significant role in the process. Social media platforms are increasingly used for business, so having a substantial social media presence is more important than ever. She’s A Given can effectively manage your social media accounts and take the burden of managing these channels off your shoulders.
Content creation is one of the key tasks a digital marketing assistant can perform for your social media management. They can create and curate high-quality content, including images, videos, and written posts. Overall, they will keep your social media channels’ engagement high and current. Virtual assistants can schedule posts in advance to ensure optimal timing and also ensure that your brand massaging is consistent across all platforms.
Engaging with your community? Check! Responding to comments, direct messages, or reviews from followers or customers can all take up time, and virtual assistants can be your designated spokesperson for all online communication. Top-notch customer service that is timely and efficient is a given. A satisfied lead who feels heard on your social media channels might become a loyal customer. Simultaneously, you’ll be building a positive brand reputation.
Virtual assistants can provide valuable insights into social media analytics. Basically, they can give you a report and tell you what is needed to improve your online presence. They can track key metrics such as likes, shares, and followers. Receiving regular social media performance reports can assist in making informed decisions on strategic issues. With precise data, strategy adjustments are easier to implement.
Increasing brand awareness and sales are goals that can be achieved by effectively engaging with your target audience. Business leaders often underestimate the importance of industry monitoring. Digital marketing assistants can do that task for you. They can monitor social media trends and stay updated on hashtags and more to create engaging posts and campaigns.
Finally, virtual assistants can help businesses with ad management, including creating and setting up social media campaigns. These efforts can be inclusive of targeting and budget optimization. Companies can work closely with digital marketing assistants to ensure the campaigns run on brand and their impact is maximized.
Want to talk more? She’s A Given can provide an optimal ROI for your marketing budget.
Blogging Assistants
Another essential aspect of digital marketing is blog marketing management. A blog is a powerful tool for building brand identity and awareness and bringing increased traffic to your website. To become or remain an industry leader, blogs are vital. Maintaining a blog successfully can be daunting, but virtual assistants can take over with consistency and quality.
So, what does a blog entail?
Content creation: Before writing a blog, research the relevant topic and understand the target audience.
Content management: When the final blog is ready to be published, the right scheduling is essential. Moreover, a blog should always be current with industry and company standards and present a consistent messaging style.
Keyword research: SEO is all over a successful blog. A virtual assistant can help improve your SEO statistics so traffic is driven to your website organically. The efforts put in now will often pay off immediately and always in the long run.
Have you heard of meta descriptions, headings, or alt tags? Don’t worry. Your virtual assistant can perform all SEO-relevant duties!
Analytics: Similar to SMM, blog management encompasses page views and conversion rates that are presented in regular performance reports.
A direct tie-in with SMM. All the blog entries are promoted and shared on social media platforms. This creates a natural synergy of messaging.
Working with She’s A Given for your blog will guarantee effective and efficient management with high-quality content that is optimized for search engines. Blogs are a delicate task that needs special attention. You would want your blog to be both informative and SEO-proof for readers. Depending on the topic and your company’s level of expertise in its field, blog writers might need to take time to research. A high-quality blog post, alongside editing, proofreading, and other tasks, will take several hours. Virtual assistants can save a company time, freeing up its in-house team to focus elsewhere.
Email Marketing Assistant
To connect with the target market and drive results, email marketing is a valuable strategy. From crafting newsletters to managing email lists, effective email marketing requires a well-structured effort. Virtual assistants can play a crucial role in supporting these efforts. Newsletters are probably the most common component of any email marketing campaign, and it is a critical part. She’s A Given can assist with crafting engaging and relevant content, designing appealing visuals, and delivering the newsletter to your subscribers.
An email marketing campaign starts with a list. That list needs to be updated and maintained. Often, your customers are segmented into groups, so emails are delivered to the right person. Moreover, timing is of the essence, as a subscriber might be more inclined to click on a link or make a purchase on a specific day and at a specific time. Research and data analysis are necessary steps to achieving optimal results. Virtual assistants can help to produce effectively targeted emails. Like blogs and social media, email marketing requires keeping track of all relevant metrics, such as open rates, click-through rates, and conversions. A virtual assistant can do all of the above—and more.
Setting up a good email list is the beginning of your email marketing efforts. A well-maintained list can be a mighty instrument to drive sales directly, promote new products and services, and increase brand awareness. First, the right target audience is defined. Ask yourself, Who is my ideal customer? As you get to know your customers and understand them better, tailored approaches can be developed. Emails must be relevant and engaging, so subscribers stay interested and on the list.
Once the target audience is defined, a business has to obtain email addresses. Website sign-ups that include a first-customer discount are very common and effective. Other ways of collecting emails could be through holding in-person events. Again, to get people to sign up for your email list, offer discounts, exclusive content, or early access to new items.
Maintaining an existing list is just as important as creating it. A virtual assistant can regularly remove inactive subscribers or update information. Segments can be established with subscribers divided into preferences or behaviors.
She’s A Given can assist with data entry, verifying the accuracy of the data, and organizing segments. We can create, schedule and send your email campaigns for you, too. Let us do the heavy e-lifting for you!
Keyword Research and Optimization Assistants
Streamlining is the name of the game here to improve visibility. Keyword research and optimization help businesses understand their target audience better, so they are equipped to tweak their strategy and rank higher in search engines. Digital marketing assistants can identify the top keywords without much competition and with increasing search volume.
Once keywords are identified, they can be used to optimize online content, including meta titles, descriptions, and header tags, as well as blog posts and other forms of content. As expected, all marketing efforts are connected and work in conjunction. Using keywords should be strategic and not excessive, as search engines may penalize websites for keyword stuffing. Marketing virtual assistants are trained professionals who work deliberately to ensure your likelihood of ranking is high.
Virtual assistants at She’s A Given can conduct the initial research for you, analyze the competition in-depth, and provide recommendations on targets in real time. They will also assist in the optimization process by creating and updating content. Similar to the tasks above, monitoring performance will be ensured, so the business will understand the effectiveness of its strategy to make informed decisions or adjustments.
Customer Relationship Management Assistants
Customer service is a make-or-break aspect of any digital marketing campaign. A fantastic experience leads to repeat business and positive word of mouth. This is an area where nothing should be lackluster. In our current day and age, customers demand immediate and effective support, making it imperative for businesses to prioritize their customer service efforts. A virtual assistant can significantly improve that experience through email, chat, and social media. They can answer customer inquiries, handle complaints, and offer information on the company’s products or services. With concentrated efforts to handle high-volume requests, digital marketing assistants can improve response times and overall customer satisfaction.
Marketing virtual assistants can also be trained to identify and resolve potential customer issues, gather feedback, and track satisfaction metrics. That valuable data can then be used to make informed decisions to improve your company’s customer service experience. Today’s digital business environment is changing rapidly, and customers demand nothing short of immediate support at any given time. By utilizing She’s A Given, you can deliver just that.
Ready?
Marketing virtual assistants have the ability to revolutionize the way businesses approach all tasks mentioned here. Don’t miss out on the value added with a digital marketing assistant, and embrace the power of marketing to elevate your efforts. Schedule a Discovery Call today and get a jumpstart on your goals.
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According to data from the United States Bureau of Labor Statistics, the median annual wage for marketing assistants was $41,760 as of May 2020. When negotiating, be sure to consider other factors such as location, if you’re expected to provide the needed tools for the job, experience level, and industry.
