3 Best Email Marketing Software for Startups & Small Businesses
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For every dollar that you spend on email marketing, you can expect a return on investment (ROI) of $40. We just thought you’d like to read this sentence again.
Plus, 64% of small businesses use email marketing to reach customers. And you should be one of them.
She’s A Given has you covered with the 3 best email marketing software for startups & small businesses.
Businesses are constantly looking to improve marketing strategies and this includes email marketing.
Email marketing and email marketing software allows you to access tools that grow your audience and combine all your marketing efforts into a powerful solution that results in more revenue.
Whether it’s a monthly newsletter or an email funnel for a specific launch, email marketing is a great way to market your business.
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We’ve compiled a list of our favorite email marketing software that are beneficial for startups and small to medium businesses.
With features like user-friendly interfaces, automation, personalization, and analytics to help make your life easier, here are a few of our favorites.
Each company offers a free plan for a specific amount of contacts and monthly emails. Paid subscriptions will include premium features that will be helpful for your business.
Mailchimp
Mailchimp is your best overall email marketing software, especially for small businesses new to email marketing.
Mailchimp’s interface is user-friendly and uses drop and drag features to customize your emails and templates.
Their analytics are easy to interpret and can identify which emails are working, and which aren’t.
MailerLite
MailerLite is all about simplicity. They also offer drag and drop features for customization, while their user interface is clean and streamlined, which makes it super user-friendly.
The company also offers exceptional customer service, should you need any help along the way. MailerLite stands out with its A/B testing feature.
If A/B testing is new to you, it allows you to try multiple email options to send to your audience. MailerLite also offers additional features beyond email marketing.
Plus, you can create forms and pop ups for your website.
Drip
Drip is a great option for any business with high priority on automation. If you are looking for a software to help you track your clients/customers based upon their interaction with your emails or web page, Drip is for you.
They have another user-friendly interface without too many complicated features.
Drip is also a software that offers SMS features. This software will really allow you to track and keep an eye on your analytics for client/customer engagement and help you identify and create proper funneling.
The Bottom Line
There are many amazing software options out there for email marketing. If you already have a CRM system in place for your business, it might offer additional features for email marketing as well.
Two popular CRM systems with email marketing features are Hubspot and FreshWorks.
Email marketing is an ROI-positive tool any startup or small-medium business should try. It allows you interaction with your ideal clientele over and over. Don’t wait any longer to start tapping into this avenue of marketing.
Not sure how to start with email marketing in your business? Book a Discovery Call today!
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Mailchimp offers a free plan that includes up to 2,000 contacts and 10,000 monthly emails.
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Yes, MailerLite offers A/B testing feature which allows you to try multiple email options to send to your audience.
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Drip is a great option for any business with a high priority on automation. It offers features such as a user-friendly interface, SMS features, tracking analytics and funneling.
