Can An Email Marketer Help My Business?
Image from Michelangelo Buonarroti
Now it’s official: The best time to send an email is 9:00 AM - 12 PM EST, then 12:01 PM - 3 PM EST. The worst is 1 AM - 3 AM EST.
HubSpot did the groundwork on this one. And with an estimated 4 billion email users daily, we recognize the potential here.
Email marketing reports have also shown that for $1 spent by a business, they see a $42 ROI or more. Email marketing has become absolutely crucial for every business.
One more stat that might surprise you: Also, email marketing is preferred 2:1 versus social media marketing by consumers. That’s a big difference!
Is Email Marketing important?
She’s A Given wants to guide you through this topic. Can an email marketer help your business? As a busy executive, using an email list to communicate and connect with clients is essential.
However, a lot of business owners miss out on the potential that comes from properly utilizing email marketing. We’ve always known email marketing was important, but now, it is essential.
Get in touch with She’s A Given today, and we will set you up with one of your virtual assistants. They are pros in email marketing and will elevate your business to new heights.
But first, let’s get some more email marketing details.
HELPFUL: HOW MUCH DOES IT COST TO HIRE A VA?
So, if you’re interested in email marketing and are unsure of where to start, begin by asking yourself, “How often am I in direct contact with my target audience?” The answer is usually, not enough.
Let’s talk about the ways email marketing (and a virtual assistant) can help:
Why is an Email Marketer Helpful?
Busy executives don’t have enough time in their schedules to follow up with the growing demands of marketing, and that’s okay!
But it’s also an indicator that it might be time to bring in an email marketer. It’s their specialty to create, design, and execute templates and marketing communications that reflect and benefit your business.
Your email marketer or virtual assistant can help you with choosing the right email marketing software or improve on your current efforts.
They will start by designing templates to reflect your brand; creating graphics; and providing excellent copywriting for your newsletters, sales or promos.
Your VA can also keep track of analytics. One of the most missed opportunities in email marketing is underutilizing A/B testing for subject lines and content—55% of businesses are missing out on the potential of better understanding their audience.
Utilizing the right features in email marketing connects you to your target audience directly compared to social media.
With social media, you are constantly fighting algorithms to find your targeted audience, however, with email lists, your audience is opted in and at your fingertips.
Tasks to Delegate
By now we’ve piqued your interest about knowing exactly what tasks an email marketer can do. Great! Here are the top eight tasks your email marketer can take off your already full plate:
Creating an email database
Designing templates
Creating graphics
Copywriting
Scheduling and sending emails
Creating and organizing automated emails
Providing a marketing summary and analytics
Supporting administrative tasks
CAN EMAIL MARKETING BE AUTOMATED?
Yes, email marketing can be automated. Automation helps you to save time and money while still providing custom content to your audience.
Automation allows you to set up a series of emails to be sent out at predetermined times, triggered when customers take certain actions.
This helps to ensure that your messages are timely and relevant. Automation also makes it easier to track customer interaction with your emails and adjust your strategy accordingly.
Email marketing is an incredibly effective business tool that not only taps into potential new clients, but also keeps current clients engaged. It also builds trust for your business.
Don’t let your business emails fall into the box of hundreds of emails that go unopened and/or deleted.
Become the email pro your audience loves who sends emails they look forward to opening!
Book a discovery call with us to discuss how an email marketer can help grow your business today.
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Email marketing holds a distinct advantage over social media marketing as it connects businesses directly to their target audience without the interference of algorithms. While social media platforms often use algorithms that may limit a business's visibility to its audience, email lists consist of opted-in individuals, making communication more direct and personal. In fact, consumers prefer email marketing 2:1 versus social media marketing.
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A/B testing in email marketing campaigns provides insights into audience preferences by testing variations of subject lines, content, or design. The results can guide marketers to optimize email content for higher engagement rates. Despite its effectiveness, many businesses miss out on A/B testing, with 55% not utilizing its potential to better understand their audience.
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Automation in email marketing allows businesses to set up a sequence of emails that are triggered based on specific customer actions. This ensures that messages are timely and pertinent to the recipient's recent interactions or behaviors. Moreover, automation helps track customer engagement with emails, providing valuable data to adjust and refine the marketing strategy, ensuring that content remains relevant and engaging.
