How to Understand Social Media Analytics

Most often, people look at social media and see fun photos, behind-the-scenes stories, or informative articles on LinkedIn, but they forget that there is another side of social media: the ever-changing algorithms and analytics. These can be frustrating components to keep up with, which is why you should consider bringing on a social media manager. 

Hiring a social media manager can be more than creating posts and graphics and maintaining your social pages aesthetically. There is also a large component of analytics, time, and research that needs to be understood if you are wanting to grow your social media for your business. 

Think of your social media as an interactive business card. How do we get your “business card” into the right hands? How are you going to find that targeted audience? How do you know how often and what times to post?

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Your Social Media Manager and Your Analytics

This is where understanding analytics comes in. Your social media manager will bring expertise that you may not currently have in the office. They will find your target audience by understanding the different algorithms, which are ever-changing, and utilize features and keywords that are trending. This takes the hours spent researching and the time and energy trying to keep up out of the equation. 

Your social media manager will research hashtags that relate to your business and your target audience. He or she will also find the perfect combination of trending and unique hashtags for each post. Utilizing a social media manager for these tasks results in better work quality. Since a social media manager’s sole purpose is your social media. It isn’t done as a side task by someone in the office with a different role. 

Allowing your business's social platforms to be managed by a single individual creates a consistent strategy that you may not have otherwise. Your social media manager will stay ahead of your competition and create lasting relationships with your community and audience. 

Learn how understanding your analytics through a social media manager can benefit your business. Book a discovery call today! 

• What is the purpose of social media analytics?

  The purpose of social media analytics is to measure, collect, analyze and report on data from social media platforms in order to gain insights and improve marketing strategies.

• What kind of data can be analyzed through social media analytics?

  Social media analytics can analyze data such as audience demographics, engagement levels, sentiment analysis, and content performance.

• How can social media analytics help businesses?

  Social media analytics can help businesses better understand their target audience, optimize their content, and measure the success of their campaigns. It can also help businesses identify potential opportunities and areas for improvement.