5 Reasons You Should Hire A Social Media Manager
From Traci Le Blanc
On average, Americans spend 2 hours and 14 minutes on social media every day.
Are you like us and might often exceed that? We know, you’ve got a business to run. So, naturally, the hours spent on social media increase.
Of course we still love and laugh with the reels, but social media just isn’t for personal fun anymore. Social media has become an essential part of a business’s brand.
It’s a valuable resource for helping get your business name out into the world, as well as for marketing and customer engagement.
Social media is an affordable and effective way to market yourself. As a small business owner or startup company, you can boost your business by sharing original, personal, and authentic content.
What you will find, though (and may have found already), is that social media is a big, time-consuming job.
Time to look for a social media manager! She’s A Given has the best social media managers as virtual executive assistants ready for you.
LOOK INTO: COST OF HIRING A VA
But before the hiring, let’s chat about a few reasons why you should hire a social media manager:
Social Media is ALWAYS changing
Social media algorithms can be challenging, and they are constantly changing. A social media manager stays up to date and keeps track of all of the changes in your accounts.
They also modify your content based on those changes. If you aren’t actively engaging and staying up to date with the newest trends, you won’t be able to reach your full marketing potential.
Staying on top and utilizing new features and platforms keeps your brand trending and visible to your preferred market. She’s A Given can get you on trend.
Engagement is Key
Engaging with your users/followers is key. Social media is a continuous project and a two-way communication tool. Your clients or customers want to know the story behind the brands they like and trust.
Trust is key. People promote the brands they trust.
Think of a specific product category. Do you trust one company in particular? This is what we want for you.
You want people to know you and trust you, trust the services or products you are offering.
The best way to do that is to actively engage with your audience.
Tracking & Reporting
Part of the job of a social media manager is to know your targeted audience, know your demographics, and make any necessary tweaks.
A social media manager will track when you should post and what you should post. Without tracking these analytics, you won’t know if what you are sharing on your social media is working.
At She’s A Given, we have social media analytics pros ready to work for you.
Time-Saving
Back to saving time. As a business owner, the “to-do” list is always a mile long. Things can appear to be more important than taking time to plan out your social media content calendar.
Even the 1-2 minutes it takes to post to your account could keep getting pushed further and further down your list.
The problem with not prioritizing your social media presence is that consistency is important.
Consistency in your posting plays a huge part in your audience’s engagement as well as in their trust.
A social media manager focuses on consistency while eliminating the time you could have spent trying to evaluate analytics. A social media manager removes all of these tasks from your plate, giving you more time to focus on running your business.
Reducing Tedium
Social media management involves many components: planning, content creation, copywriting, strategy, reporting, community engagement, and dedication.
Social media managers are experienced in all of these aspects, help you prioritize, and ensure your content comes across naturally.
Now that you know why you should hire a social media manager, let’s talk about when you should hire a social media manager.
The easy answer is...now! Don’t waste any more time. As you are starting your business or starting to grow your social media presence; it may appear to be simple at first.
However, why not utilize a social media manager with an expert skill set to start focusing on creating content that promotes your brand as well as focusing on the analytics now rather than when it becomes harder to manage as you experience growth?
Many businesses and CEOs wait until tasks are too overwhelming before looking for help.
Social media has become so important for businesses it almost isn’t optional anymore.
We would love to see your business succeed and if hiring a social media manager can help you achieve that, we’d love to help!
Contact us and let us help you find your perfect social media match.
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It depends on the needs of the individual or business. A social media manager specializes in managing and growing social media accounts, while a virtual assistant may provide more flexibility project to project as they are contractors.
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The objective of a social media manager is to increase brand awareness and engagement, develop a positive reputation, and build relationships with customers. They create content, post regularly, monitor and respond to comments, and measure the success of campaigns.
